At this point you may have heard of TikTok, the social media app that allows you to create and share videos between 15 and 60 seconds and that is very popular among Centennials (who were born between the late 90’s and early 2000’s).
Although it is of Chinese origin, it has had an amazing growth in the West and it is starting to have it worldwide. It currently has more than 500 million active users worldwide, surpassing Twitter, LinkedIn or Snapchat. Yes, surpassing Twitter!
The ability of this app to hook the centennials has made it the most valuable startup in the world today.
How does TikTok work?
The app allows users to record videos up to 15 seconds long and add music, stickers, filters and hashtags. They can also upload pre-recorded videos of up to one minute in length. The most popular videos are usually comedy videos such as playblacks, magic tricks, and impersonations.
How is buy tiktok likes different from other social networks like Instagram?
Mainly, TikTok is based entirely on artificial intelligence, unlike Instagram, for example, where filters are just a tool. As soon as you open the TikTok app, it already works on assumptions, before any specific information about the user is transferred.
Something that differentiates TikTok from other platforms is the high participation rates. According to users, one of the main advantages of using the platform is the number of views, comments and “likes”, which exceeds those of Instagram, Snapchat or Facebook.
You don’t need a big production:
TikTok is the social network for ordinary people. Unlike Instagram where the content must be taken care of and polished. Its influencers are regular teenagers who have accumulated millions of followers from the comfort of their homes. On TikTok, young people are comfortable showing off themselves, free from social inhibitions.
Something that stands out from this network is its kindness, literally. It is perceived as a positive social network where the most popular comments tend to be words of encouragement, celebrating intercultural exchange, body positive and diversity of thought.
Creativity without barriers:
In TikTok, the content of any of its users has the potential to go viral. Technical skills no longer determine the success of the content. One thing that stands out is that millions of users join in to participate in challenges.
An example of this type of action is the one carried out by McDonald’s Malaysia at the end of 2018. With the slogan #BigMacTikTok, users could let their creativity fly and dance using any of the “Big Mag songs”, a playlist designed especially for the challenge. More than 300 people participated in the action, but in total more than 1000 videos were generated.
A window into youth culture, the future consumers:
TikTok can be one of the most effective ways to keep up to date. It can even be viewed as a giant focus group, only without the associated costs. In fact, some of the best memes start in TikTok, before they go viral on the Internet.
TikTok’s global appeal offers a unique opportunity for ambitious brands looking to penetrate new markets.
In May of this year, Liverpool F.C. accumulated in three months more than 500,000 fans on their TikTok account as part of their strategy to break into the Chinese market, becoming the first Premier League team to join and create content for the popular platform.